SCALED AUDIENCE DATA.
SCALED REVENUE.

DON’T SCALE TRAFFIC. SCALE YOUR AUDIENCE.

Publishers have access to the most valuable asset in the digital media world: real people.

CLAY reshapes your existing user data into authentic, scaled addressable media audiences worth far more than just CPMs.

Performance owns 60%* of spend, but most publishers can't access it due to a lack of conversion tracking and scale.

Tech giants take these budgets in their place, but with opaque audience data, hidden fees, and rising CAC to the advertiser.

CLAY breaks their hold.
The door to performance is now open.

Pre-scaled audiences built on real people for use on any platform. Higher accuracy, more data points for algos, lower cost per action.

FIRST-PARTY DATA

CRM History, Account Status, Subscribers, Readership, etc.
CLAY ENLARGEMENT

Trusted datasets, client-side scaling, and quality control.
CHANNEL INJECTION

Seed size requirement is achieved for PMax, Meta & Programmatic DSPs.
PLATFORM BOOST

Pre-scaled audiences enlarged further by lookalike algos for less.

Most audience solutions push your data outside of your walls to enhance, costing you value and creating financial/legal risk.

CLAY builds, scales, and refines your data entirely within your environment. Nothing is shared until it's pushed to the platforms.

Platforms/Ad Tech

Client Environment

User Data

The money has moved off-site. Your audience data can take you beyond impressions to a highly lucrative, scalable revenue stream.

PERFORMANCE MEDIA

Capture major ad spend with high-margin outcome-based models (CPC/CAC tracking).
DATA MONETIZATION

Turn your user base into a subscription product for ad buyers and Retail Media Networks
OFF-SITE EXTENSION

Sell highly-targeted campaigns that track your premium readers seamlessly across the web

Your readers are worth more than your content. Book a consultation to see how CLAY can turn your user data into long-term revenue streams.